IITM invites you to read and apply the learning from the articles/journals and cases given below:
Cases :
10 Pricing Strategies that Can Drastically Improve Sales
Strategic Options for Achieving Cost Competitiveness
From Value Chain Activities to Competitive Capabilities to Competitive Advantage
Benchmarking the cost of Key Activities
Mercedes-Benz France’s Immersive YouTube Experience Fuels Shift in Brand Perception
How Mazda Generated Sales Leads With an Always-On Digital Strategy for Launches
Chevrolet Drives Brand Awareness for Its New Traverse
Sunrun Uses Google’s Brand Lift Solution to Measure Campaign Recall
Successful Content Creation: Lessons From adidas
Points of Influence for the Path to Purpose
When the Path to Purchase Becomes the Path to Purpose
Piston Sees Trendsetting Success with DoubleClick Search
Search Marketing is Now: Faster
ShopPivot Ratcheted Up Its Reach with Search and Display
Porter’s Patch Farm Hitches Its Wagon to Online Ads
TDThanksYou Wins Hearts Using YouTube TrueView
Retailer Grainger Uses Dynamic Search Ads and Remarketing to Extend Its Reach
International Institute of Technology & Management 